Welcome to the world of digital transformation opportunities!
There are no digital services, no new business models without understanding the customer needs in the new digital era. If you want to be successful, you must fight for new customers and fight to keep the »old« ones. You should offer them more for less, faster and possibly without them having to do anything. Sounds a bit like magic.
Magic can be achieved, through holistic change of the company's operation - over time. It will not just happen, it will initially drive additional work and costs, demand highly committed team, but it will change your business in the long run. It is wise to address the needs of the customer in a holistic way. We are all full of talk of how we do it. We all seem to do it. We often see, that this is only a word on the paper, the companies operate as they operated, without clear compass to the digital era.
What does it bring? Is it so completely new, or is it just corporate restructuring we already know using the melting technologies that enable not just upgraded but revolutionized business models? Whatever digital transformation means to us, it is clear that we must react quickly and act systematically. So, nothing new there.
But there are no simple fast(food) solutions for it. Right? Or?